INNOVATION MANAGEMENT
Theoretical introduction to innovation management with the explanation of the pareto innovation model. You will get to know the methods and organisational building blocks of an excellent innovation management.
Presentation of the pareto innovation fitness with review of your innovation competence.
Workshop on creativity techniques.
Optional: Elevator Pitch. Together, we evaluate existing innovation ideas and work out which ones should be pursued further and, above all, how.
INNOVATION MANAGEMENT
Theoretical introduction to innovation management with the explanation of the pareto innovation model. You will get to know the methods and organisational building blocks of an excellent innovation management.
Presentation of the pareto innovation fitness with review of your innovation competence.
Workshop on creativity techniques.
Optional: Elevator Pitch. Together, we evaluate existing innovation ideas and work out which ones should be pursued further and, above all, how.
Innovations can occur in different areas and with diverse effects
They can relate to products, processes, procedures, services, organisational forms or even business models. The decisive factor for an innovation is its implementation. Because it is the market success that distinguishes the innovation from the invention. In order to assess for yourself whether innovation management in your company is excellently organised, you should answer the following questions:
- How much turnover do I want to make with innovations and in what time horizon?
- Which innovation strategy do I use to pursue my goals?
- How have I structured innovation processes?
- Where do my ideas come from and how do I describe them?
- How do I test and evaluate ideas?
- How do I successfully implement ideas in a short time, i.e. how do I create innovation?
If you are not satisfied with your answers and innovations have so far come to you rather by chance, you should attend our seminar “Innovation Management”.
Your tutors are Sven Erler and Dr. Markus Hagen
Both speakers have profound, complementary knowledge in the field of innovation and know what to do if you want to drive innovation in your company. Sven Erler was responsible for marketing new technologies worldwide in the development and marketing department of Coca-Cola. Dr. Markus Hagen has also been supporting his clients in the redesign of products and business models for years.